We design clothing and accessories for adventurous and playful people.

Greg and John, two American ski enthusiasts, were vacationing in Fiji where they were inspired by the islands’ carefree, happy spirit. As a result, Bula was founded in 1983, and has ever since represented a fun and adventurous lifestyle.

“Bula bula” is a Fijian greeting which stands for “good life, health and happiness”; values which remain at the heart of the Bula brand to this day.